Psychology of Scent  There’s a reason one whiff of sunscreen can transport you back to a summer vacation as an 8 year old. Why the smell of someone’s perfume makes you think of them anytime you smell it. And why...

What is a Gourmand?  If you’re drawn to scents similar to walking into a bakery, opening a box of chocolates, the fresh aroma of a vanilla latte or fresh baked chocolate chip cookies, you’ve probably already met a gourmand fragrance. ...

Fragrance Notes 101  If you’ve ever read a fragrance description and had no idea what it actually means, you’re not alone. There are many “industry standard” terms to describe how a fragrance smells and develops over time.  You’ll commonly hear...

How To Make Your Fragrance Last Longer Have you ever wondered how you can make your fragrance last longer? It starts with where you spray, but it doesn’t end there. A fragrance’s staying power depends on everything from your skin...

Citrus After Dark  Most people think of citrus as a sunny-weather staple. In reality, fruits such as oranges, grapefruit and lemon come into season during the Autumn months. When it comes to fragrance, we’re pairing these bright, fresh notes with...

The Art of Layering  As the temperature drops, fragrance grows richer and more layered. This is the season for beautiful complexity, looking beyond a single scent's given notes to compose something entirely your own. Think marshmallow darkened by sandalwood. Ripe...