Not every fragrance needs to make an entrance. Sometimes, the most memorable scents are the ones that stay a little closer to the skin. Que musk: the fragrance note behind the rise of the skin scent and one of perfumery's...

Some of life's best moments are the simplest ones. A slow morning, a favorite playlist, a little time to yourself. And sometimes, all it takes is the right fragrance to make an ordinary moment feel a little more special. Meet...

There’s something unmistakable about an amber fragrance. Warm, smooth and quietly captivating, it’s the kind of scent that feels like slipping into your favorite sweater or lingering a little longer at the end of an evening. Rich without being overwhelming,...

What's the Difference? One tells you what's in a fragrance. The other tells you what it smells like. Have you ever browsed a fragrance and wondered what the difference is between its notes and its fragrance family? You're not alone....

From bright citrus and fragrant evergreens to warm vanilla and woods, the notes that make the holidays smell like the holidays. There’s a certain feeling that comes with the holiday season. The first time you smell a fresh evergreen tree....

Giving A Fragrance They’ll Remember There are certain things that make the holidays actually feel like the holidays. The familiar scent of a tree when you walk through the door. Something sweet baking in the kitchen. A playlist that reminds...

Psychology of Scent  There’s a reason one whiff of sunscreen can transport you back to a summer vacation as an 8 year old. Why the smell of someone’s perfume makes you think of them anytime you smell it. And why...

What is a Gourmand?  If you’re drawn to scents similar to walking into a bakery, opening a box of chocolates, the fresh aroma of a vanilla latte or fresh baked chocolate chip cookies, you’ve probably already met a gourmand fragrance. ...

Fragrance Notes 101  If you’ve ever read a fragrance description and had no idea what it actually means, you’re not alone. There are many “industry standard” terms to describe how a fragrance smells and develops over time.  You’ll commonly hear...

How To Make Your Fragrance Last Longer Have you ever wondered how you can make your fragrance last longer? It starts with where you spray, but it doesn’t end there. A fragrance’s staying power depends on everything from your skin...