A Fragrance House Built on Decades of Expertise

A Fragrance House Built on Decades of Expertise

For over 20 years, we've worked behind-the-scenes to help shape some of the fragrance industry's most renowned brands.

Now, for the first time, we're bringing our own fragrances and expertise directly to you. Here you'll find our own scents alongside our partner collections we've formulated over years.

Through scent education, trend insights, and a look inside the craft, we help you understand, explore, and make fragrance your own.

    A Note From our Founder

    A Note From our Founder

    "I've spent more than forty years in fragrance, and for most of them you'd have had no reason to know my name. My job was largely making fragrances for our partners and being good enough that they kept coming back.


    I took my first company public in 1994. I founded Great American Beauty in 2001, and Palm Beach Beauté in 2008. A few million bottles a year later, the retailers know us. The brands know us. The industry knows us. It seemed like time you knew us too."

    — Harold M. Ickovics, Founder, Palm Beach Beauté

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